The 100 Leaflet Challenge with Viva!

 

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We were invited to attend the 100 Leaflet Vegan Challenge by a group set up on Facebook to raise awareness of the dairy industries lies, misleading health claims and expose the horrific cruelty dairy cows endure. As someone who would have become vegan many years before if I had known the truth, I knew I had to make time for this.

This is the easiest form of activism I know and perfect for an otherwise lazy Sunday.

The challenge was to order 100 leaflets from Viva.org.uk and post them en masse throughout the country  on Sunday 10th July. I already had a pile of the leaflets from Viva, so all I needed to do was the drop. This is the easiest form of activism I know and perfect for an otherwise lazy Sunday.

I asked my little one if she would like to join me and she jumped at the chance to be a “postwoman for the cows”. Her only request was that she do the drop dressed as a mermaid!

It is such a fantastic idea – thousands of leaflets landing on people’s door mats

IMG_5751I wasn’t sure which streets to leaflet, but Ruby took charge and started right with our next-door neighbour – so off we went around our local streets in East Croydon. At the back of my mind I was prepared for some confrontation, but I couldn’t have been more wrong. A few passers-by stopped us to ask what the leaflets were, and Ruby charmed them by explaining that cow milk is for the cow babies, and the cow mummies should not have their babies stolen and killed. It’s hard to argue against such simple but wise words delivered so enthusiastically from a child. She certainly planted some seeds of thought in those she spoke to, listing just about every single dairy-free milk available, and who knows where that might lead. To the dairy-free section in the supermarket, we hope.

The leafleting took just under an hour. Afterwards, we logged on to the Facebook page to see everyone’s photos and stories from their own drops and what areas were covered up and down the UK. It is such a fantastic idea – thousands of leaflets landing on people’s door mats – and due to its success there is talk of regular events like this covering other topics such as the truth behind the egg industry.

Anyone interested in joining the group please click here. You can order leaflets from www.viva,org.uk, as well as find out more about the work they do. Check out their brilliant shop for gifts, vegan confectionery and household products.

 

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